Work Samples
With 18 years immersed in the commercial art and design landscape, my primary focus has been on digital asset development, particularly within enterprise SaaS. My work spans various touch points across the funnel, adapting to systems of all scales. I break down the funnel into different levels, each with its distinct logic and impact on the user experience.
Below, you’ll find samples demonstrating my work across these key levels, showcasing the breadth and depth of my expertise.
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Square10
Starting with logo development, my project for Square10 evolved into a comprehensive brand development endeavor. I crafted visual elements, palettes, and templates, integrating them into Microsoft Office 365 for seamless brand consistency in documentation. This foundation led to sales and pitch decks, tied closely with the elements on the website. I managed the website’s front-end development, creating an editorial style, professional services landing page to engage customers and enhance conversations.
My role encompassed creative direction, digital asset creation, and identifying key touchpoints in both employee and customer experiences for impactful visual design.
Everglades EcoQuest
Everglades was a 6 week project as part of a two person design team. The challenge? A desktop-only project going live on Chromebooks, making it a mobile-first endeavor in a desktop aspect ratio. I designed the mini game portion of the system, as well as the main menu. The end result was a touch-based, Flappy Bird-inspired game, set as a reward for completing textbook assignments. The technical complexity was high, given the touch interaction within a desktop aspect ratio.
I collaborated with developers to deliver the interaction designs, mapped digital assets, and designed the sound and animations. After iterative prototype builds and user testing, I finalized brand visuals to reinforce learning in a playful environment.
NAVICA
At NAVICA, I contributed to a transformative design system overhaul for a global enterprise platform, on both Android and iOS. Tasked with integrating accessibility into the design system, I revamped an MVP originally launched without such considerations. This involved harmonizing digital interfaces with paper-based touchpoints and leveraging AI to address digital literacy barriers, particularly in third-world regions. By creating developer-friendly screen flows and visualizing AI-driven features, we ensured the platform’s accessibility and usability, supporting COVID-19 relief efforts despite digital literacy challenges.
